Or how we helped ClientEarth on their essential mission to save the planet with value driven campaigns and comms
Brand, Communications
Strategy workshop, Film and campaign assets, Launch and event media, Translations.
ClientEarth is Europe’s leading environmental law organisation, who have been using the legal system to protect life on our planet since 2008. Their unique approach has attracted big-name collaborations and famous supporters to the climate fight.
With the company’s newly refreshed values and a new CEO in place the time felt right to step it up a gear with both the internal and external communication strategy. But when you’re responsible for defending the health and well-being of 8.1 billion people, keeping your donors and supporters feeling well-informed, and your every-growing team on mission, is easier said then done.
Cue us stepping in to help.
We designed and facilitated a bespoke, interactive workshop to guide the leadership team through the different stages of embedding the new values. From ‘temperature-checking’ the current state of play, to envisioning what a truly value-led ClientEarth would look, feel and behave like for both employees and to the outside world.
Authentic values are the cornerstone of any organisation, right? In reality, only 27% of employees believe in theirs while over 75% don’t feel they can apply them.
Source: Gallup
We then distilled the findings into actionable 4-step roadmap. Covering the short-to-long term organisational goals and spanning everything from employee onboarding to donor use journeys and communications and that can be used to inform every future action, decision and policy.
We captured every discussion and insight discovered into a 55-page document – alongside snippets of video documentation – that the leadership team could refer to on their proactive roadmap to authentically embedded values.
With the roadmap in place, it was time to start spreading the word with a range of comms. These included a launch film and set of branded collateral designed to put the new values front-and-centre for a no-nonsense team reminder of their shared cause.
We also created one of their first CEO addresses to their supporter base. Translated into multiple languages, this acted as a heartfelt thank you to donors from around the globe for their continued support and an acknowledgment of the vital role they play in achieving each of ClientEarth’s success.
